Ben & Jerry's Push to Save Earth From Melting [VIDEO]
A delicious metaphor for climate change.
When ice cream is just two degrees warmer than its ideal temperature, the result is a melted (though still delicious!) mess. This creative video by Ben & Jerry's uses that fact as a metaphor, pointing out that a similar warming of our planet's climate would have an equally dramatic effect.
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With a positive call-to-action, the video moves the melting ice cream into reverse, encouraging viewers to get involved in lobbying governments and businesses to join the Climate Movement. As part of this eco-activism, Ben & Jerry's wants the international community to work towards using 100% Clean Energy by 2050 - a goal that is in line with the United Nations Intergovernmental Panel on Climate Change recommendations. And of course, in true Ben & Jerry's style, there is a tempting new ice cream flavor to go with the campaign - Save Our Swirled.
Over footage of delicious ice cream flavors unmelting and returning to their former glory, the voiceover calls for innovative energy solutions - for the good of our planet and all of its people.
